I can't say exactly why cats are so interested in laser pointers 1mW, per se, but I can suggest reasons why animals go particularly crazy for certain things. A lot of animals have what are called fixed action patterns in behavior where a certain stimulus causes them to behave in a certain way every single time the stimulus is presented. Many, many years ago researchers figured out that they could isolate certain aspects of the releaser stimuli and cause the animals to behave predictably.
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